The online sex industry is an ultra-competitive market. As the marketplace becomes increasingly crowded with websites vying for attention, traffic and customers, webmasters are looking for new ways to stand out from the crowd. Because of this, it can be easy to lose track of your goals and your audience. In some cases, webmasters may find themselves offering content that their viewers are not interested in.
How can you decide what is too hardcore? Always follow legal guidelines and keep your audience in mind when choosing or creating content for your hardcore affiliate website. By considering these factors, you can ensure that the materials on your website are both legal and directed toward your target audience.
Recognize and Adhere to the Law
Perhaps the most important determinant is the laws and regulations of the country (or countries) in which you are operating. Internet law regarding the adult entertainment industry has changed dramatically in recent years, with new regulation in place to help manage adult hardcore websites. The following are some of the major rules and regulations you should consider when choosing content for your affiliate website:
o Model Information: New laws require webmasters to maintain records of all models appearing on their sites. Keeping this information about models ensures that your website is compliant with 18 USC Section 2257.
o Model Release Forms: Acquiring model release forms ensures that you maintain ownership of any materials created specifically for your affiliate website. This form also protects your copyright over the materials produced for your site, which can give you legal recourse if other website infringe upon your rights.
o Compliance Notice: All hardcore websites need to place a compliance notice on their site to demonstrate that the site complies with the record keeping requirements of 18 USC Section 2257.
o Warning Pages: The index page of your website should be free of hardcore content and should include a warning about the materials found on your site. While this page does not offer legal protection, it does demonstrate that you have made an effort to inform people about the contents of your website.
Understand Your Audience
One of the biggest mistakes made by many hardcore affiliates is failing to understand their audience. Many webmasters mistakenly assume that their viewers want a certain kind of content without first assessing the demand and interest for this type of material. In order to succeed with hardcore affiliate marketing, you need to have a clear idea of what your audience is looking for.
By keeping your audience in mind, you can avoid the mistake of focusing on materials that are too hardcore for your viewers. Pay attention to website traffic reports, keyword search reports, and customer comments. Provide a way for your viewers to contact you about concerns they may have, either via email, online forums, or website comment forms. These resources can provide valuable information on what kind of content will work best for you website, your marketing needs, and your audience. By considering both the legal and consumers aspects of this issue, you can better identify content that is too hardcore for your website.