From radios and televisions to iPods and digital cameras, more and more people are buying electronics online. And for the electronic savvy webmaster, it could prove a good opportunity to be an affiliate of one of these electronic online retailers.
How People Online Shop for Electronics
The beauty of shopping online for electronics is in the ability to comparison shop and read reviews. This is especially helpful if you’re not looking for a specific brand or if you don’t know a lot about what you’re looking for. Maybe a shopper is searching for a digital camera, but doesn’t know average prices or even the best brands. Many sites selling electronics offer comparison lists as well as shopper reviews. On the other hand, there are also online shoppers who are extremely informed and know exactly what they’re looking for, they just want the best price and the fastest delivery.
So, if you run website that draws traffic interested in electronics, how can you capitalize on this fever of online electronics shopping?
Choosing the Best Affiliate Program for Online Electronics Sales
Start with the name you know. You may have ordered some type of gadget like an iPod or MP3 player or digital camera online at some point – who did you order from? Are you more familiar with a certain brand or product? Maybe you want to start with companies that sell only cameras or plasma televisions. Start with companies you’ve ordered from and see if they offer an affiliate program. Check out the bigger names, like Best Buy or Sony and see if they offer affiliate programs. Visit electronics chat rooms, message boards or blogs. See where the experts are shopping and go from there.
Evaluate the sites per the following tips:
- Are they selling brand name electronics at a low price – if so, ask what why the price is so low
- Customer service – can you find contact information for customer service easily? Do they have an easy-access, toll-free number?
- How easy is the ordering process? Do they have appropriate site security for personal and financial information? Do you receive a confirmation number?
- Can customers surf around quickly and easily? Are the product photos and descriptions clear and inviting?
- Will they only accept returns after a certain number of days? Do they offer support for their products?
- Do they give detailed information about each product?
These tips may seem a bit obvious, but if you think about it, you won’t make commission on a site that doesn’t deliver to it’s customers as promised. When it comes to affiliate marketing, you really need to look out for yourself and cover all of the bases.
How to Optimize Sales
Maybe on your site, you offer tips or reviews for gamers. Maybe you actually offer reviews in the newest electronic devices. Whatever it is, you obviously only want to be an affiliate of an electronics online retailer if it fits in with the type of traffic you bring to your site. This doesn’t mean you rank high in the search engines when someone searches for electronics, however.
But, if you want to drive more people to your site in order to send them on to a site selling computers, computer software or parts, you will want to add additional elements that may draw these shoppers in, along with attracting the attention of the visitors you receive on your own merits.