With the billions of blogs that are currently taking over the internet, how are you supposed to stand out from the crowd? Sure, everyone says “content is king” but in the end, is it really enough?

Back when I first started my own blog several years ago, I wanted to make sure that I had my own custom wordpress theme and would stand out from the crowd… and that is exactly what I did. Once I launched my blog with it’s own custom theme and a nice fancy brandable mascot/cartoon of myself, there was no turning back.

Years later and the blog is now more popular than ever and the “Zac Johnson” toon is noticed all through the internet marketing space. Also, the blog itself has gone through several redesigns to keep it updated with the changing times and continually create a better user experience.

This post isn’t about boasting or showing what I was able to accomplish through my blog, but instead it is to impress upon you the importance of creating something memorable, brandable and makes people remember you from the other billions of sites out there competing for your readers.

Here are three quick reasons why you need to have a custom blog theme.

Branding, Branding and More Branding…

Honestly, I can keep on saying it but it won’t stress how important branding is. No matter what niche you are writing your blog in, you MUST become an authority site to meet your goals and exceed them. Having a custom blog theme gives your readers something special to make them remember your blog and stand out from the crowd. Having a nice custom logo or mascot isn’t a bad idea either.

Customization of Design and Navigation

There are plenty of free and premium wordpress themes out there, but many of them look nice but when you install them onto your server you find that you are at a loss for customizing them to do exactly what you want. If you have the money to hire a designer to make you a custom design, this is a great way to build a site around every want and need you feel necessary. If you don’t have the money to get a full custom design, make sure you take the time to hire a simple designer and coder to make changes to a premium theme so it can accomplish everything you want at your site.

First Impressions are Everything

We keep talking about how important it is to have a custom blog design simply to get branding and site navigation across, but this all plays into the fact that you only have three seconds to convince readers to stay at your web site. The majority of people will visit your site and leave right away and never come back. With a unique blog theme you can make sure only your best content is right in the face of your readers and you can hit them with some powerful design (logos, site name, mascot etc) branding for those few seconds they are there before they design to leave.

Custom Themes, Premium Themes and Free Themes

As mentioned earlier, when you start your own blog you will have a lot of choices such as the type of theme you want to run on your site. Free themes are usually quite generic and don’t offer a lot of customization. Premium themes are a great resource if you know how to make the changes or have a wordpress expert that can make them for you. A custom theme is the best way to go, but only if your budget allows for it.

As tempting as it may be to sign up for the first WordPress themes membership site you come across, make sure you take the time to compare and think about how your site and content would actually look with that design.

Some premium themes that we recommend is DIYThemes or Thesis Themes. With this platform, you have a wide range of options and customizations you can do with your default theme. For instance, right from the get-go your affiliate site/blog will be search engine optimized (SEO), its load times will improve (i.e. your site will load quicker), you’ll get tuned up typography for great readability and clarity, and most importantly, a range of controls enabling you to change almost any aspect of your design without touching the actual source code. Among the things you can change: layout combinations (number of columns), alignment of content and sidebar blocks, colors (font, background, links, etc.), fonts used, logo, graphics, and more. Sign up to Thesis Themes.

This post was written by Zac Johnson

To learn more about how to maximize revenue potential and build a successful blog, please visit my affiliate marketing blog at ZacJohnson.com or follow me on Twitter @moneyreign.