It strikes me as odd that bloggers, site owners, and marketers all seem to have a mindset that content marketing is about fresh content. Without a doubt – adding fresh content to the site can pick up those search listings (especially if it’s playing into a trend or shift in the industry) but think about this for a second … … what about all those old posts? Surely you put a lot of effort into the creation of those. You poured your time and knowledge into crafting great works. … so then why do so many people neglect these old...
Author: Waleed M
The Value of Notification Bars, like Hellobar, and Some Alternatives
Hellobar is a plugin/script you’ve more than likely seen. It’s that branded bar that runs across the top of a website that generally displays important information such as a link to a newsletter, latest blog post, promotion, or whatever the site owner has it set to. This bar is very unobtrusive compared to something like a pop over or pop under. It’s up at the top drawing eyeballs without “getting in the way” of a visitor finding your content. Hellobar is awesome, no doubt, but it’s not the only viable option for this type of tool. Personally, I think Hellobar...
How to Build Authority and Traffic with Interviews
Eric Gati has been on my radar so I got in touch to talk about using interviews to build authority. He started making big moves with his online projects. The sites really caught my attention. The blog I came to know him for is My4HourWorkWeek where he shares great tips about business. But it’s his other creation, TheDailyInterview, which has really caught my attention. Eric produces a new interview, with authority figures, each and every day of the week. Each new piece contains a wealth of valuable information coming from a spectrum of truly interesting individuals. I had the chance...
St. Patrick’s Day Marketing Strategy: A Golden Opportunity
Why should you bother with St. Patrick's Day affiliate marketing and promotions? Well... Considering Americans spent an estimated $4.7 billion dollars for this holiday should give you a start. Wait... what?! Indeed. There's big money to be made during St. Patrick's Day. Positioning your affiliate marketing just right can have you discovering the pot o' gold. This post will give you the St. Patrick's Day affiliate marketing strategies, suggestions, and resources to make the most of the fun-filled holiday. Notable Events for St. Patty's Day Promo I want to begin by covering a few of the notable events that happen during...
How to Encourage and Accept User Submissions
Opening your website to user submissions can be a great way to fill in the gaps between your regular content schedules. It also provides you a great way to introduce new topics to the community through a different set of eyes and expertise. Once your site has begun to build momentum you will certainly receive unsolicited requests from agencies trying to push guest post content. More often than note – it’s a lot of junk. What you really desire is genuine content created by site followers and other authorities in the niche. How do you solicit quality user content? You...
Four Fundamental Ways to Add Trust to Your Business
Thousands subscribed to your newsletter. Hundreds sharing your latest post on Facebook & Twitter. A growing list of customers. Multiple endorsements of your skills on LinkedIn. Plenty of reviews on Yelp. What makes none of this matter? (more…)
Content Frequency: We Answer “How Often Should I Publish a Blog?”
An age old debate I still see on a regular basis is the question of how frequently you should publish content to your website and its blog. I’m a firm believer in the idea of writing at least 500 words a day but this doesn’t mean each one of those pieces are going to be published. In fact, there’s a whole lot of downsides to publishing too frequently. The same can be true if you take too long in between updates. Your challenge as a blogger is to find the happy medium. It’ll depend on your niche. It’ll depend on...
How to Write 500 Words a Day (Consistently)
Writing consistently does one of two things: Gets you awesome, steady traffic Gets you burnt out You can always find a debate about the frequency of blog publication, length, and the like... ...but when you get right down to it – I feel it’s far more important that you do write once a day than only when you need to. Writing once a day, even if it’s just a few hundred words, keeps your mind sharp. It can be your notes, a journal entry, a blog post, or your ramblings. It’s good to get those thoughts onto the screen (or...
E-Cig Marketing Strategies: An Affiliate Guide to the Vaping Market
Got a vape shop and want to do some e-cig marketing? Or, starting a campaign to jump into the market? Electronic cigarettes (e-cigs) have really taken off in popularity. They provide a safer, inexpensive, and flexible option for smokers. Personally, I was smoking a pack a day until my friend introduced me to an e-cig and it was that very day I knew I could make the switch. All the benefits made it an extremely easy choice – and I’ve seen this with hundreds of others when I’m out and about. In flea markets and all-around business parks, I’ll see...