35% of Americans are obese, 34% are overweight, and we’re all clamoring to get healthy and on track through diet and exercise. The fitness industry has grown by leaps and bounds due to better sciences, technology, gadgets, and community. Plus, let's not forget the rise of weight loss programs helping to get the word out there!
Unfortunately, fewer and fewer people are dieting.
Insights tell an interesting story with the weight loss niche.
People want to live “healthier lives” but very few are “on a diet”. They’re certainly eating better with organics and fresh foods. There’s no shortage of dietary alternatives. But, this shift to living healthy hasn’t really tackled the problem of being overweight or obese.
Enter: The weight loss industry.
The Weight Loss Industry: What You Need to Know
The weight loss industry has its place in the health and wellness niche. It partners with fitness but it’s not all about rigorous exercise. It’s close to healthy living but it doesn’t quite fit there, either.
The weight loss industry is comprised of:
- Supplements and vitamins
- Diet literature and programs
- Weight loss services
… and the looming, dark cloud that is false or outlandish weight loss claims.
That right there is your biggest challenge: The reputation of the industry.
The Federal Trade Commission has cracked down, quite hard, on the weight loss industry for deceptive marketing. Luckily, many of those predatory companies are now buried. The industry is beginning to see a resurgence in the consumer market.
The diet industry is shifting away from “dieting” and replacing it with holistic lifestyle choices.
It’s not uncommon seeing:
- Lifestyle strategy
- Healthy living
… and what we would have called this directory, “diet”, is now “weight loss”.
New studies suggest it’s less about calories and more about eating veggies and whole foods. This perfectly aligns with our shift toward health food stores, lifestyle choices, and low-carb plans. A weight loss niche site could touch on all these key areas. The monetization strategies when adding weight loss programs become incredibly lucrative if positioned correctly.
The Weight Loss Industry: By the Numbers
The weight loss industry fills the gap left by health, wellness, and fitness. It’s a necessary component to all three. Yet, is still its own thing. The industry has matured greatly since its inception. This renewed excitement for a healthy living gives a prime opportunity for the weight loss affiliate.
Here’s what the industry looks like by the numbers:
- $66 billion market worth
- 80% of people attempt to lose weight
- $2.77 billion worth of the weight loss sub-market
- 4% growth from 2016 to 2017
The online dieting sub-niche is now close to $1 billion largely fueled by the Weight Watchers program. Yet, WW is one of the hundreds of weight loss solutions for consumers. People now have free access to exercise routines, meal plans, online coaching, and more.
The supplements market has seen consolidation and expansion while many food producers have begun offering low-carb alternatives for many of their flagship frozen foods. Whole Foods was bought by Amazon, Thrive Market is doing stellar, and Herbalife continues to baffle investors with its growth.
The Skinny on the Weight Loss Industry and Niche
One wonders what they can promote with weight loss programs now that a lot of the “dark cloud” has passed in this industry. Now more than ever is the golden age of the weight loss affiliate. The tech and science behind popular programs – coupled with gadgets – have renewed interest and commitment.
What sort of things can you promote? Try:
- Weight loss programs
- Meal replacements
- Meal kits and delivery
- Medical weight loss
You could also promote:
- Low-carb diets and foods
- Intermediate fasting
- Weight management
- Dieting essays and papers
Terms like “clean eating” and “farm to table” are two hot trends in the food industry. Add in helpful tools like MyFitnessPal, Fitbit, Local Food, RunKeeper, and Fitocracy to the mix. Blogs like Healthline, Run Eat Repeat, Cranky Fitness, Project Unfluff, and FatFitLife are making waves online.
Here’s the kicker: The best blogs take the visitors on a journey.
The weight loss industry heavily relies on before and after progress reports. This is what sells almost every program – because no one wants to take diet supplements that’ll put on weight! These reports keep the community engaged and active.
The blogger's journey through the weight loss process into healthy living is what keeps it engaging. People clamor to know their routine, what they ate, and what resources they’d recommend. This is where many will add some of the highest paying weight loss offers to the mix… and with that addition comes the monetization in more ways than one.
How to Promote a Weight Loss Blog and Monetize it with Offers and Promotions
Outside of using ads to promote and slapping on Adsense to monetize, there are several directions one can go with their weight loss blog. Again, it all depends on how active you are with your personal weight loss journey as it will provide the expertise and authority on the topics and recommendations.
Which direction would you go?
- Use it as a journal as you declare a weight loss goal and provide regular updates
- Product helpful guides, tips, roundups, reviews, and resources
- Offer free and paid coaching for others trying to lose weight using similar/same routines
- Keep up with gossip and industry news about celebrity weight loss, business, and more
- Do revolving 30-day challenges to inspire and get the community active (this is a big one)
There are plenty of weight loss niche ideas to explore once you see the pounds start shedding away.
You could choose to focus on a segment of the market whether that’s weight loss for post-pregnancy, women over a certain age (40, 50, 60+), or health and fitness for gamers. There’s an angle you can take with it – add “weight loss” to whatever hobby, lifestyle, or interest you have and bam
you have a niche.
What weight loss offers could you promote?
- Protein powders and supplements
- Meal replacement bars or full food kits
- Fat burners and craving reducers
- Weight loss getaways and camps
- A specific type of exercise programs + products
- Medical conditions caused by weight gain
- Those “Get X in Y Days” books and media
You could tie in beauty, too, by sharing new clothing and apparel you purchased after hitting milestones. Or, athletic wear and athleisure for those still going through the process. We’d say shy from the weight loss free trial offers (for now) because the early stages of the blog should go toward building a strong community, but those options are open!
When you’re ready to start promoting, try this:
- Social – Regularly update followers with progress pics, recommendations, and plans with your weight loss journey; help others by offering suggestions and tips. Instagram is the ideal place for the photos while Facebook is better for the discussions.
- Challenges – Get the community amped up by declaring a 30-day challenge like “Join me in losing 10 pounds in 30 days [challenge]”; this gives you a chance to compile info about what’s happening along with the affiliated weight loss offers. The challenge keeps them engaged.
- Get on the Radar – Follow a bunch of weight loss brands, bodybuilders, runners, and just generally active types. Keep in touch through the journey. They’re bound to congratulate and help promote your work if it’s sincere and eye-catching.
We highly recommend you try a different set of weight loss products, courses, apps, and routines so you can give your visitors a wide perspective of what and what doesn’t work. This will help with your authority.
Adding a wide selection of what you’ve tried and what works will help with reinforcing those positive decisions your community has. These decisions are what really sell what the weight loss programs you’re promoting – like improving their mood, reducing health risks, and looking great.
Cutting the Fat but Getting a Fat Wallet – The Weight Loss Niche is Awesome!
We encourage you to browse our directory of weight loss programs. See which best suit your blogging needs based on what you may have explored or what looks right for the community.
Try starting with weight loss programs like Jenny Craig, BistroMD, GNC, and Thrive Market to see where it goes. Then, niche down and try offering products like weight loss books, meal kits, coaching, and more. A lot of weight can be lost here while lots of weight gets added to your wallet.
Those 5, 10, 15%+ commissions and $40+ referrals add up quick especially when 80% of people will attempt dieting and healthy living nearly every year. Become that weight loss authority, lose a few pounds in the process, and carve out your niche!