Bowflex

Bowflex Affiliate Program: Overview

Bowflex is a premium home fitness, cardio, and strength equipment brand offering a variety of products from treadmills and ellipticals to its famous home gyms. It’s Max Trainer, HVT, and Treadclimber flagship products are sold around the world. The product line is aimed at those wanting the full gym experience without the expensive costs and judgment found in locations.

The Bowflex affiliate program runs on Commission Junction. This provides the necessary tracking, reporting, and access to marketing assets one has come to expect using the platform. The Bowflex program is fully managed – dedicated resources and affiliate help is available always.

Affiliates for Bowflex will earn 7% commissions on all orders. The program uses a 3-day tracking cooking.

Private commissions and consumer offers are available for well-performing affiliates. A product catalog is offered through Commission Junction for easy access to products and links. Access to the program is free and well-fitting for those in the health, wellness, and fitness niche.

The Bowflex Program: Pros and Cons

Bowflex started in 1986 as an alternative to going to the gym. The brand has become synonymous with home exercise. Their products are priced fairly and continue to innovate.

What makes the Bowflex affiliate program worth its while? Where does it lack?

Pros:

• Financing options to streamline the sales funnel
• High priced items combined with 7% commission equals big payouts
• A full-force foray into community and brand building

Cons:

• Price for comparable products are often lower
• “Locks” promotions into the home gym sub-niche
• Quality control with products have been hit or miss in the past

Bowflex Offers and Promotion: Our Verdict

We think the Bowflex affiliate program is a great addition to those health, wellness, and fitness bloggers taking a focus on home gym equipment and routines. This segment of the fitness niche is one of the fastest growing; Bowflex offers a full suite of products that’ll give you many opportunities to monetize content and guides.

Unfortunately, the 3-day tracking cookie becomes a pain considering the price will have many customers thinking it through. This means you may lose commissions because of the delay. Payouts, with the Bowflex offers, are quite good because of the high price, though.

In all, we think Bowflex will fit neatly in your fitness blog content. It’s a higher-end product line with strong branding. We believe you could promote a range of low, mid, and high-tiered products for home fitness with Bowflex as the top-end choice.