Pay-Per-Click (PPC) is an online advertising format that gives you control over your online marketing. Yet, it doesn’t come with the heavy price tag of running full media campaigns. You get to determine the price for each advertisement based on a cost-per-click basis. In this article, you will learn the basics of PPC: how to get started and a few additional tips to hit the ground running. Pay-Per-Click (PPC) Advertising: Getting Started In this section, you will learn how to begin your first PPC campaign. For clarification, we will be using Google Adwords as the base example. Step One: The...