Some 2-million couples get married each year spending an average $35000+ for their big event making wedding affiliate programs one of the most lucrative partnership opportunities of its kind. Those in the wedding affiliate marketing niche have several opportunities from planning and dresses to favors, registries, and more. This $300-billion global industry is an awesome affiliate business opportunity!
Below, you’ll find different categories of wedding affiliate programs for all stages of the big day.
Are You Promoting the Best Wedding Affiliate Programs?
It’s a common idea to spend six months planning a wedding for most engaged couples. This creates plenty of lead-in time accounting for the registry, dress/suits, location, and even honeymoon. Another few months add on after the event for sending thank you cards and simply ‘settling in’.
The Wedding affiliate niche divides into products and services.
This niche further sub-divides into countless categories of wedding types and favors. This could include your traditional church wedding to modern, garden, rustic, and vintage wedding varieties.
The wedding industry is highly competitive with several major players dominating SERPs and social. But, there’s opportunity as many couples seek alternative wedding ideas and a departure from its high costs.
Let’s explore the best wedding affiliate programs for all kinds:
Wedding Registry Affiliate Programs
A wedding registry is generally handled through a retailer helping the couple connect with friends & family about what products and services they need and desire. This is your first entry for wedding programs as it covers a broad opportunity of affiliate offers. Here, you could earn commissions with the setup and on-going registrations meaning earnings leading up (and sometimes after) to the wedding.
Amazon has a built-in wedding registry platform making it dead-simple to earn through its Associates program. This is likely your best option from its brand popularity and market penetration.
- Earn $3 for every Amazon Wedding Registry
- Largest selection of wedding items + 10% gift bonus incentive
- Universal listings pulling products from other websites
Honeymoon Wedding Registry
Honeymoon Wishes provides a modern registry providing affiliate and white label solutions for getaway and honeymoon packages. Their program is a blend with wedding registry affiliate programs but on the later end of the big day. They connect couples with resorts/cruises, travel agents, and more.
- 20% commissions
- White label solutions for site embedding
- Anniversaries follow-up sequences
Wed & Wish
Wed & Wish is a popular online wedding registry providing couples an easy way to create international gift registries. Their platform creates a site showing items but secretly sends cash to the couple’s PayPal account. As an affiliate, you earn each time a couple receives a gift through their platform.
- Earn $2 each gift purchased through your referred Wed & Wish registry
- Average referrals are $50 per referred couple
- Monthly payouts via PayPal
Wedding Planner Affiliate Programs
Weddings have become big, elaborate events requiring wedding planning. This is often handled by a professional ensuring every detail is exact. Yet, many couples seeking control will take wedding planning into their own hands’ thanks to online services! This creates an affiliate opportunity including everything from wedding favors and catering to travel, hotel booking, and more.
Beau Coup is a boutique ecommerce portal offering a wide range of wedding favors, stationary, and event planning necessities. This site would technically fit in our ‘invitation’ section but we found it a better fit in ‘planner’ from their thorough event planner support. Here, you can set up a portal for everything needed to plan the finer details of the wedding.
- Prefers clients having delivered at least 10 customers to Beau Coup
- Provides free samples to show parties and use as reviews
- 10% commissions with high conversion rates and $150 avg orders
- Performance tiers upward of 35% for preferred partners
Wedeze is a niche platform built to help couples create wedding websites. This isn’t your usual vehicle for wedding affiliate marketing, but it has quite the novelty to make our list. Their program helps couples see and manage wedding invites, link registries, share media, and create a digital guestbook. The platform also includes live streaming capabilities for those unable to attend.
- 5% commissions for every referred sale
- Monthly commissions payments
- Extensive affiliate dashboard and resources
Event Planning Blueprint
The Event Planning Blueprint is a combo course and resource helping people create plans. This product is more aligned to those wanting to get into event planning. But, can be promoted to couples helping them understand everything behind-the-scenes with wedding planning to save money. This is a great promotion if your audience leans to modern, DIY wedding ideas.
- 50% commissions
- Offered through Clickbank
- High conversion and low return rate
Wedding Invitation Affiliate Programs
Tucked in the wedding planning category is the wedding invitation affiliate programs offering partners a rather large market for custom designs and delivery. Invitations are traditional, telling friends & family of the event while becoming a keepsake. Yet, many modern couples opt for online invitations creating a new revenue opportunity for your wedding affiliate marketing efforts.
Minted is now one of the most popular online sources for stationary. This includes an extensive set of wedding invitation templates and services. Their service lets visitors design, print, and/or send invitations for a fraction of the cost compared to most wedding invitation providers.
- 10% – 12% commissions
- 120-day tracking cookie
- Offered via ShareASale and CJ Affiliate
Krystals Wedding Invitations
Krystals Wedding Invitations is a hand-crafted, all-in-one service for unique wedding invitations. On the site, couples can choose a full array of customization tailoring their invitations to their wants & needs. The product line includes invitations for reminders, dinners, proposals, and more. Prices range from $0.50 – $4.00 USD per card creating a high-income potential with large, referred orders.
- 5% commissions on all orders
- Average orders $500+
- Up to 10% commissions for performers
Fine Stationary is a general online marketplace for all things stationary (as the name implies). Their catalog includes wedding invitations, thank you cards, announcements, and all others couples will likely need during their big event. Affiliates could add variety through their seasonal offerings and style types.
- 7% commissions on all sales
- No minimum payout
- 24-hour tracking cookie
- 20,000+ products
Wedding Dress Affiliate Programs
The wedding dress is central to the ceremony often commanding thousands of dollars for the one-time-use item. However, recent trends with wedding types has seen wedding dresses less favorable in place of dressed-down alternatives. Whichever the selection, the dress, and its associated services make for incredible earnings potential especially factoring bridesmaids dresses, the groom, and groomsmen suits.
BHLDN is a boutique online store providing wedding dresses and other bridal essentials. Selection is broken into essential categories including dresses, occasions, lingerie, shoes, décor, and more. Brides-to-be can select wonderful bohemian-inspired dresses to clean, modern dresses from designers like Badgley Mischka, Donna Morgan, Needle & Thread, and more.
- 3% commissions
- Hundreds of high-quality, designers dresses & bridal items
- Offered through CJ Affiliate
The Dessy Group
The Dessy Group, originally A & M Rosenthal, is the brand behind the veil and attendant headpieces. Today, they offer a massive selection of bridesmaid’s dresses, men’s formal wear, Pantone wedding styles, and so much more through their extensive customization and custom tailoring. Affiliates and their audience will love The Dessy Group for their selection, pricing, and great customer service.
- 15% commissions
- 365-day tracking cookie
- Pop shops and affiliate management
House of Brides
House of Brides is one of the largest online providers of wedding dresses, bridesmaid dresses, flower girl attire, headpieces, veils, and more. They’ve been in business since 1929 offering all styles of wedding dresses from lace and vintage to plus size, mermaid style, and couture. The catalog provides endless possibilities to earn high commissions promoting wedding essentials.
- 4% commissions
- 120-day tracking cookie
- 24/7 reporting and performance incentives
Wedding Favors Affiliate Programs
The wedding favors are small gifts given to attendees after the big day. These are often small items but can amount to dozens (possibly hundreds) depending on who all attended. This niche category creates a trailing affiliate opportunity weeks and months after the wedding day.
My Wedding Favors
Look no further than My Wedding Favors, one of the largest online stores featuring basic and custom favors for all event types. Their selection is massive with dozens of sub-categories for each wedding type including (but not limited to) classic, garden, and seaside, to chalk, modern, and wine. Partners will have no trouble promoting related products like gifts, décor, and clearance favor items, too.
- 7 – 10% commissions
- Average order is $120 (up to $250-$500+)
- 90-day tracking cookie
Wedding Star has an extensive selection of wedding favors, décor, stationary, and basically everything a couple wants and needs before, during, and after the wedding day. Their product catalog and customization go way beyond the normal selection. Affiliates will have unlimited potential promoting a cross-mix of wedding favors through the Wedding Star program.
- 20% commissions on all orders
- 60-day tracking cookie
- Physical affiliate program registration
Favors by Serendipity
Favors by Serendipity has been actively providing an ecommerce presence for wedding favors and gifts since 1999. Though the site is clunky, they offer a huge catalog and respectable referral program. The catalog covers all kinds of wedding types and styles with monthly specials, discounts, and more creating an easy incentive when promoting this brand and store.
- 12% commissions
- 120-day tracking cookie
- $150 average order with 2% site conversion
Honeymoon Affiliate Programs
We decided to add honeymoon affiliate programs into this list because what wedding isn’t complete without the couple whisking away to enjoy some time alone? The honeymoon often gets planned along with the wedding giving you a secondary opportunity to cross-promote products and services.
Honeymoons are personal and despite our searching, we didn’t find any particularly thrilling. Instead, we recommend you look to promoting travel affiliate programs.
Some from our directory – like vacation packages, cruises, and more – include:
- Thomas Cook
… and other options with a hotel, flight, and destination packages bundled with these travel programs.
Will You Say “I Do” to Wedding Affiliate Programs?
There’s an idea that adding “wedding” in front of any product or service commands 2 – 3x the price. The wedding industry has a strong hold on this special day. Those choosing a traditional wedding can spend tens of thousands. Others, aiming for non-traditional weddings, can save quite a bit with DIY.
Either create an immense opportunity to earn big commissions with wedding affiliate programs.
To recap – here is our selection of the top wedding affiliate programs from this post:
- Wed & Wish
- The Dessy Group
- Wedding Star
We encourage affiliates to build for the long-term as weddings will remain common practice. This market is tough, no doubt, but the earnings potential is insane. And, who knows, perhaps one day you’ll find yourself walking down the aisle while knowing the best deals and offers for weddings!
Say “I do” to wedding affiliate marketing.
Consider this your special day of discovering a wonderful partner to your affiliate marketing.