In affiliate marketing, the pay structure offered by an affiliate program can play a major role in how much you earn. The three major pay models offered by the vast majority of affiliate programs are pay-per-click, pay-per-sale, or pay-per-lead. While pay-per-click is the preferred method of many affiliate marketers, pay-per-lead models are rapidly emerging as one of the most promising for both affiliate merchants and affiliate marketers.
What is a Pay-Per-Lead Affiliate Program?
Pay-per-lead (PPL) programs offer a commission every time a user follows your affiliate link and then takes some sort at the affiliate merchant website. This action might involve signing up for a newsletter, entering a contest or joining the merchant’s program.
Why do retailers offer pay-per-lead programs? The goal of this affiliate model is to gain new customers. Although these customers might not actually purchase any products during this visit, the merchant has gained valuable exposure and access to the customer in the future. By getting the user to sign up for something and disclose their e-mail address, the merchant can then offer target offers and advertising that might result in future sales.
Lead Generation for Affiliate Marketers
Most retailers realize that lead generation is one of the most important aspects of the sales process. By referring a targeted group of potential customers to the merchant website, you are providing an extremely valuable service. However, in order to get readers to click your affiliate links and then take action, you need to carefully plan your marketing strategy.
Pay-per-lead programs are becoming increasingly popular with online merchants, mostly because they are more affordable than other forms of traditional advertising. In order to earn an affiliate commission through a pay-per-lead program, you need to inspire readers to sign up for the merchant’s offer. To do this, you need to understand your readers and provide information that is relevant to their lives, interests and needs.
Explain the Benefits of Signing Up
While most of the offers you are promoting are completely free to your customers, your results will be poor unless you explain why signing up for an offer or service can be beneficial. For example, if you are promoting a program that offers a free health and fitness newsletter, create an article that explains what the newsletter has to offer and how it can help your readers live a healthier life. By relating the affiliate offer to a need or interest that your readers have, they will be far more likely to take advantage of the offer.
Become an Expert
The Internet is full of shady information, so users are always on the lookout for tips and advice that seem genuine and well informed. Help your readers by becoming an expert on your topic and the pay-per-lead offers that you are promoting. Never promote an offer without first signing up and learning what the affiliate merchant is promoting. If a user has a poor experience on your site, or feels that they have been misled, they will probably never visit your site or the merchant site again. Being forthright and informed is the best way to benefit from pay-per-lead programs and build a lasting relationship with your website visitors.