Authority comes to those that are willing to share their best ideas and advice which is why we often hear the phrase “move the free line” in affiliate marketing.
People place their trust in those that have delivered value and over time this becomes authority within a particular industry or niche. With authority comes the ability to build massive communities, email lists, and social following and eventually … the ability to introduce products, promotions, and new ventures that will come well received.
The usual route many affiliate marketers take when sharing their ideas generally fall upon either their website or their social media accounts. But … there is so much more out there to be tapped.
In this article, we’ll share a handful of platforms you may want to join if you want to be heard.
Take what you know about Microsoft Power Point and now add it to its own website then attach a social network layer … you’ve got Slideshare.
Slideshare can become a remarkable tool for your affiliate marketing business, when sharing ideas, because it cuts out all the fluff and forces you to pick out the one or two snippets of knowledge that truly matters to the viewer. Being featured on Slideshare can also bring thousands of eyeballs to your work and the inclusion of a website link could siphon a great deal of those users over to your site!
Here’s what we’d recommend when getting started with the platform:
1. Take a handful of your best posts, reread them, and pull out roughly 10 main sentences that truly defined the piece.
2. Use a well-designed slide show template and populate the slides with each of these main items.
3. Have someone view the slide show and provide feedback about its design, message, and effectiveness.
4. Publish and promote.
We recommend starting with your best work because it will at least get you adjusted to the platform then it’s just a matter of playing with the formats and message once you’ve established yourself on Slideshare.
Prezi would be as if you took a Power Point presentation and added a whole lot of glam.
The tool is free to use and has paid options but what you’d be doing is essentially the same activities as we described with Slideshare. However, Prezi comes with a ton of extra features for allowing you to create presentations that are very attractive in design and movement. You can also embed other media such as video into your presentation which makes for a very interactive experience!
To get started:
1. Head over to Prezi.com and sign up for account.
2. Work your way through the tutorials and documentation to get a grip on using the platform and its features (before you get too far into a project).
3. Distill your best information (which can come from a blog post) related to a specific topic into bit-sized chunks which will become the core element of your presentation.
4. Create you work and use engaging pictures which can be found throughout the web or on stock photography marketplaces.
5. Publish and promote (as always).
Prezi is a little more difficult to wrap your head around when you first have a go at it but you’ll gain the hang of it once you play around with the format. What you’ll like about the platform, as a whole, is that presentations are often featured and can score tens of thousands of views in a matter of days (which is hard to say for a good amount of your work when you’re just running off your site and social).
Scribd.com is a document sharing website so right away you know what you can expect with the platform. The best way to think and approach Scribd is to see it as an alternative blogging platform for your work and marketing efforts since you could simply take the written content you have created and republish it to the platform.
You should, however, touch up on some of the elements of your work so it’s not just one big block of text; take full advantage of embedded pictures and other graphics to draw attention for your call-to-actions, and be sure to include relevant links throughout the work for people seeking additional resources.
To gets started with Scribd:
1. Sign up and populate your account on Scribd
2. Spend a few minutes digging down into your niche using the search and explore features on the platform to get an idea of what’s popular on the network (and how it’s being presented).
3. Create a new piece of work or repurpose one of your most popular articles and get it published on the platform.
To add some additional visual flare you could go as far as branding each and every work you put up by including watermarks, contact information, and a similar ‘cover’ which will appear as a thumbnail and will start off the work – much like an eBook!
Go a little deeper into the platform by following other publishers, creating collections, and tracking analytics to further improve your work.
You’ve certainly heard of Wikipedia and without-a-doubt put it to good use when doing research but did you know that the Wiki platform is open to anyone to start their own wiki-type website?
You may not know it but there are a lot of wiki sites appearing all over the Web and many of which may be related to your niche! You could begin using these to share your knowledge and fill in information that’s vacant on some of these wiki’s and the best part is that you may also have the ability to cite your information as the source (as long as it’s thoroughly researched and include sources, as well).
Here’s what you do:
1. Go on over to Wikia.com and use the search tool to find your main keywords.
2. Sign up for account and begin contributing to the pages.
3. Include your website as a source (as long as it’s in academic form)
4. Participate in the community!
Pretty simple, right?
Turn your activity on your niche wiki into a regular activity and you’ll see that you can make a great impact at getting your message across to those doing deep research on the Web.
One Final Suggestion
Use these platforms as if you owned them which means don’t just dip in, exploit it for traffic, and be on your merry way. Take the actual time to get used to the platform and all its nuances. Spend time talking with community members and those that are doing big things on the network to learn from their experience. Each of the listed platforms can and will become an influential element in your affiliate marketing business … if you put the effort into them.
What relatively unknown platforms have you been using to get your word out? Share a comment below or join us on our Facebook page.