Stop what you’re doing and put your entire focus into this article.
Have you ever wondered why some websites and businesses seem to make a whole boatload of money despite having such a low amount of traffic? It’s that they convert.
Gasp! You mean all that effort in traffic generation was a waste of time?!
No, keep doing what you do when it comes to building website traffic but consider taking some of your daily effort to begin working on conversions. We’re going to share an epic list to get you started but you must commit to improving conversions else you’ll keep spinning your wheels while others sap the market with their offers and products.
Here is what you should try:
- Cut out the jargon – You may know the industry terms for your market but don’t take it for granted because your visitors may have no prior knowledge (nor the care) to understand what comes across as jargon, to them. Cut it all out and speak on their level without sounding too condescending while keeping a professional tone.
- Remove the distractions – Take a long, hard look at your website and make a note about what distracts your visitors from reading your information and acting upon your call-to-actions. Strip the site of any unnecessary elements (using your gut instinct) or use user testing tools that create heatmaps so you can make the accurate changes based on the users’ usage.
- Make it flexible – People may visit your website from any number of browsers or devices, and they’re quick to bounce if it’s not optimized for their browsing experience. Update or convert to a flexible website theme so that all of your information is displayed in a clear and concise manner no matter which browser/device they use.
- Produce more content – Give your readers what they want and answer all of their questions. Create content based on long-tail keyword searches which are generally used by those that are seeking information prior to making a purchase (or if they already own a product/service). Cover the whole gamut of what your industry details and implement clear call-to-actions relevant to the specific information to have visitors take action on your message.
- Promote the USP – Don’t let the visitor determine what value you have to offer – set a unique selling point and use it throughout your website to command authority and promote your expertise within the market. Doing so will help you differentiate from the countless competitors in your market.
- Stand out with design – Use website and industry best practices to create (or update) a website so it’s attractive to the eyes (to capture them on first landing) and easy-to-use in design. Cut out the frustration which comes from clunky navigation, text formatting, and outdated design.
- Distill trust – Employ the use of trust badges and social signals to show that your website is not only secure but other individuals find it to be engaging and trustworthy. Display your social shares within each blog post and run the trust badges along the sidebar or bottom of the page. People will buy from those they trust.
- Use their media – Visitors impartial to text-heavy pages and desire video, in place? Than convert to what your visitors want and deliver your message through their preferred media. Better yet – use video, audio, and text to cover all forms of media so your message never falls on deaf ears.
- Get to the point – Remove anything that creates fluff in your writing, design, and message. Get right to the point and tell your visitors what you have to offer and how to get it. Make sure you never waste their time.
- Push the benefits – People buy based on what they get out of the product/service – not just the features. Push these benefits and give them a sense of projection as if they are the owner of said product/service as this will create an emotional response which aids in conversions.
- Use lots of landing pages – Use landing pages for separate marketing campaigns, freebies, contests, and any form of promotion you plan to track. Segment your email list based on separate landing pages. Develop areas of your site specific to those that convert. Test and track every landing page on your website. These specific pages will create a tight set of data for your marketing campaigns and product development.
There will be those that land on your site, grab the information you have to offer, and see their way out but it’s those that show real interest in your message that you need to convince. A lot of traffic is a great thing but if people fail to convert than it’s all gone to waste. Spend your next action working on improving one of the items mentioned in this article and you will truly see the power of conversions.
What strategies have you implemented to improve conversions on your website? Share a comment below or start a discussion on our Facebook page.