We’re now on day two of the video game affiliate marketing guide.
At this point along the journey you should have begun taking a look into video games and started making a routine out of playing them (though, of course, this takes far longer of a process than one day but I recommend you bookmark the series as you make your way through).
The topic of part 2 is about choosing your niche.
The niche selection really matters because there are a lot of gamers out there. Likewise, there are already major, established websites with teams of writers and crowdsourced content which means it’s going to be hard to crack the top-level market. For this reason it’s best to focus on what defines you as a gamer – this way you build a community passionate about your style and coverage of the medium.
Phase 2: What games define you?
There are many different game genres on the market.
The types you choose greatly depend on your level of gamer (remember in the previous post about casual, hardcore, and all the in between?).
You’re in no way cornered to play just one genre of game. On the contrary, a broad mix of games will give you a better understanding of the industry and a better perspective when describing the experiences, features, and technical leaps.
To look at a few of these along with an example:
- FPS – Call of Duty
- Action – God of War
- Fighting – Street Fighter
- Platform – Super Mario Bros.
- MMO – World of Warcraft
- Survival Horror – Resident Evil
- RPG – Final Fantasy
- Simulation – Second Life
The task of listing out all the genres would be a truly daunting task so have a look at the following image created by Reddit user NcikVGG.
Click to enlarge.
This also happens to show the adoption of these games and their platforms.
Now the big questions are:
- Where to start?
- Which to choose?
- How can I be different?
Usually you would turn to a keyword tool and research to see what the market demands but as I’ve said video games are quite saturated by content creators already. Choosing your niche should be more about your voice rather than the game.
Everyone has access to games (as long as they can afford the investment or if they choose to take a more illegal route of obtaining them). This is the reason you shouldn’t have to focus on just the big AAA titles. Choose the games that interest you.
There’s a reason for this:
- You’re going to enjoy the experience
- You’re going to discover a passionate player base
All of this reflects on part 1 about becoming a gamer – you have to try different things.
There are some genres that you’ll absolutely loathe (and that’s okay) while others you pick up as if they were second nature. In the beginning you want to identify with those types of people like you.
1. Go further into each of the genres of video games by using sales charts and other round ups provided by gaming websites like Polygon, IGN, or Metacritic, to choose a handful of titles that define the genre and then give them a whirl.
2. Narrow down your selection of favorite genres and then explore a handful of additional titles for each of those sub genres.
3. Use social media and your knowledge of Google to search for those currently playing or discussing your favorite games. Hop onto Twitch.tv or YouTube to watch others devoted to the genre you’ve come to love.
4. Begin the process of discovering your unique selling point – what makes you different when it comes to talking about the games and from others already there in the market.
5. Run a few practice blog posts doing reviews of the games you’ve been playing or record game play videos of your experience while offering commentary. Pass this along to those you’re following or your gamer friends for feedback. Find what you can do different based on this content you’ve produced and refine your style even further.
This may take a week or a month – it depends on how much you’re gaming, how quickly you pick up the subtleties of each, how you see yourself different from the rest. Keep at it and soon you’ll find your voice and once you’ve done that it’s about time you get started with making this project live.