SEO-friendly content gets more traffic... and this means more actions (like sales). You want that, right? Let's get into it. Step 1: Choose the Topic’s Difficulty Difficulty depends on: Keyword Competition You could attempt to capture single-keyword topics but you’re up against big brands with huge budgets. Instead, I’d recommend you choose a topic based on long-tail keywords. These are keywords with fewer searches but tighter search queries and intent. Example: Easy: DIY Stencil Guide Hard: Stencils The topic’s difficulty will shape the content’s scope, keeping the content ‘tight’. Step 2: Measure the Keyword You’ll want at least some search...