In December 2009, the U.S. Federal Trade Commission (FTC) updated their "deceptive advertising" guidelines in relation to affiliate marketing. In short, the FTC said that if an affiliate marketer has a material relationship (i.e.; making commission) to a product that's reviewed on his/her website, that the affiliate must fully disclose that relationship to his/her readers. These guidelines themselves were not new, having been already in place for other areas of e-commerce such as email and spam. The FTC remains somewhat unclear about how they plan to enforce these guidelines. Regardless, questions about whether and how to create an affiliate disclosure...
