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The Hidden Psychology of Evoking Emotions with Words and Colors



When is the last time you saw an infomercial on TV? Think about what the last one was for and how it made you feel. It was probably a weight loss, exercise, hair, skin or any other type of product that first started out by making you feel bad for whatever reason (being overweight, losing hair etc...). Then the infomercial moves to a brighter scene, better uplifting music plays and everyone on the screen is perfect and wonderful... and you can be too for just $39.95! It's funny how it works... and it does work! Infomercials are amazing in how...

What Content Management System (CMS) Is Best For You?



Product? Check. Website copy? Check. Design? Check. Launch, go! Wait a minute, hold your horses. Are you forgetting one of the biggest issues with websites from the very beginning? What happens if your business takes off and you suddenly need to add hundreds of pages to your website or make dozens of changes to all of the existing ones? Believe me, going back to your website to make changes, manually, can be mind numbly dull and anti-productive. Your time is best focused on the future; not on the technical slog of keeping a website up-to-date. Enter: Content Management Systems Content...

How to Increase Traffic and Shares with Content Unlocking



The idea of content unlocking is somewhat new to the affiliate marketing world. Well, maybe not the idea itself, but the term “locked content” certainly is. The basic principles are pretty simple. As an affiliate or a product owner doing business from your own website, you can choose to have some content locked to the general audience. In order to view this content, the visitor has to take a predefined action. The action can be anything that makes sense to you – the website owner and results in more business coming your way. The most common ways of unlocking content...

Business Networking: Why It Matters, How It’s Done



I kept hearing the same phrase when I started: Business Networking. To be honest, I kind of grew sick of hearing it... I ultimately thought that I was above networking and that my degree would be all I needed in finding a job. The swift lesson I learned soon thereafter was that my thinking couldn't have been further from the truth. The bottom line is this: The success you have in your professional life is forged by the people you know and the relationships you build Do you have to know Bill Gates to get a good job in the...

 
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