How to Write SEO-Friendly Meta Descriptions [with Examples]



SEO-friendly meta descriptions and tags were all the rage a decade ago. They were quite effective in boosting search engine rankings which lead many site owners to “stuff” their pages with keywords. Google (and other search engines) let this slide for a while but eventually gave these sites a slap. Today, meta descriptions don’t play nearly as big of a role with search ranking factors. In fact, Google doesn’t use them at all… but, they’re something you should do, regardless. Mainly because they are a good practice for usability and provide the benefit of encouraging clicks to your page.  ...

How to Increase the Effectiveness of Email Campaigns: 6 Email Blast Marketing Tips



Your email list is pure gold if you increase the effectiveness of the campaigns. This means: More email opens Better response rates Don't have email blasts going yet? That’s a shame because the list is really where the money’s at. Use our email marketing guide to get things going. For everyone else? You could be doing a few things with it that seems somewhat successful. It’s not giving you the type of ROI you were expecting. No worries. We've got six ways to improve email marketing (and improve response and open rates)... 1. Set a Higher Threshold to "Weed Out"...

Your 1st Pay-Per-Click (PPC) Campaign: Step-by-Step Guide



Pay-Per-Click (PPC) is an online advertising format that gives you control over your online marketing. Yet, it doesn’t come with the heavy price tag of running full media campaigns. You get to determine the price for each advertisement based on a cost-per-click basis. In this article, you will learn the basics of PPC: how to get started and a few additional tips to hit the ground running. Pay-Per-Click (PPC) Advertising: Getting Started In this section, you will learn how to begin your first PPC campaign. For clarification, we will be using Google Adwords as the base example. Step One: The...

Creating Your First Facebook Ads Campaign



Have you tried a Facebook ads campaign? If not, you should! With billions of users and one of the best self-serve ad platforms, it would be ignorant to not advertising on one of the largest sites in the world! In this post, we will break down the process of creating your first ad campaign using Facebook Ads and show you how fun, easy and profitable it can be to start targeting ads around your exact audience. Do this (real quick) and then follow along: Log in to your Facebook account then head over to the Facebook Ads Manager, then click on...

7 Authentic Ways to Get Real Facebook Fans and Followers



You want to get Facebook followers fast, don’t you? You’re looking for that super-secret hack. A way to get followers and a ton of likes without doing anything, huh? Well… Go somewhere else. This post is about building a true following for your Facebook business page. You’ll find a set of smart ways to launch toward 1000 fans so it’s not just a number… …you’ll get engagement by creating real shares, comments, likes, and sales. Building a True Following on Facebook and IG What do we mean by a true following? I’d define it as so: Loyal Engaged Vocal These...

Grammarly: A Must-Have Tool for Blog Content Creators



This post includes affiliate links. There are two tools I use when creating blog content: Grammarly HemmingwayApp Grammarly fixes my writing mistakes. HemmingwayApp makes content easier to read. Use both and you’ve got all you need to create better blog content. Typos and grammar mistakes aren’t the end of the world, but they don’t look good when you’re attempting to appear professional. You don’t want to complicate subjects either, using heavy words when simple works better. Grammarly has a free and paid version HemmingwayApp is totally free Let me share why I like these two tools, and why I think...

The 7 Steps to Writing SEO Friendly Content



SEO-friendly content gets more traffic... and this means more actions (like sales). You want that, right? Let's get into it. Step 1: Choose the Topic’s Difficulty Difficulty depends on: Keyword Competition You could attempt to capture single-keyword topics but you’re up against big brands with huge budgets. Instead, I’d recommend you choose a topic based on long-tail keywords. These are keywords with fewer searches but tighter search queries and intent. Example: Easy: DIY Stencil Guide Hard: Stencils The topic’s difficulty will shape the content’s scope, keeping the content ‘tight’. Step 2: Measure the Keyword You’ll want at least some search...