We are omnichannel shoppers. The omnichannel shopping experience is doing online research then buying in-store. Though, it goes both ways (looking in-store then going home to buy online). This is a blessing and challenge for affiliate marketers promoting physical products. (more…)
Before the website and campaigns comes the need to find a niche. (more…)
To increase conversion rates, you need to be willing to make affiliate website improvements. I know, this sounds technical. But: It’s quite easy if you’re using site building and design tools. These two take the technical difficulties out of the affiliate website improvements. Most use drag-and-drop features to apply elements that will increase conversion rates such as stronger call-to-action buttons or a better email opt-in form. What I’d like to do with this post is keep it simple (but effective). I want to share some of the steps needed to boost those conversions on that affiliate site of yours so...
Online commerce during Black Friday was projected at $3.34 billion according to Adobe Digital. Cyber Monday, in contrast, had topped $3.45 billion. These two retail holidays attribute to nearly 1/3rd of the total retail spend throughout the year. Black Friday and Cyber Monday are when most individuals are doing their holiday shopping meaning it’s one of the most important sales periods for an affiliate marketer. Here’s how to make major affiliate commissions during these retail holidays. (more…)
Like domains and web hosting – websites need search engine optimization. SEO, for those entirely new to this all, is the strategic application of search ranking tactics. The tactics are applied on two fronts: On-site Off-site On-site consists of using strong keywords & phrase to help search engines understand the focus of the pages – resulting in greater relevancy and higher rankings. These pages benefit from in-depth, structured content that exhumes authority and solicits backlinks from other sites. The on-site SEO also includes items such as website speed, user experience (more time on site = better signals and backlink opportunity),...
The website. Where would affiliate marketing be without one? Today, you can build an affiliate business without the use of one (mainly relying on email and social) but considering how easy they’re to build with the use of web design tools… why wouldn’t you? The website offers too many benefits to forgo: Building credibility and authority through content Offering products & services via affiliate links Collecting data about your visitors with analytics Centralizing community interaction through forums It really is a “base” of operations. For the longest time, site development was done by professionals. They would command top dollar for...
You’ve got a great offer – one you can back. But: Despite you’re having trouble creating those all-important sales. What gives! The affiliate marketing space is saturated. It’s a blessing and a curse because it reaffirms your thoughts about the offer being profitable (why else would people put their time & effort?) but means there’s a lot of competition. These others often take the same approach: Create a site Publish content (reviews) Build links Share on social A good majority will leave it at that but this is where you have an edge & opportunity. With a touch of PPC...
No affiliate marketing project is complete without content. Content is what drives visitors to your site (like how you’re here now) through multiple channels whether that’s via social media shares, search results, or advertising. Content is the vehicle for your message and offer – it exhumes your brand, expertise, and authority. There’s a problem, though: Content creation is tough. We don’t doubt you could create great content for your site. What we do doubt is whether you have the commitment to produce it on the regular. Ask yourself: Could I shoot a video, write a 1,000+ word blog post, or...
Broken links are like SEO vampires. They suck away your potential to keep visitors engaged. They reduce your chance to convert offers. Over time, websites become massive so it becomes very easy to break quite a few links. If you're lucky, you'll receive an email from someone saying the link is broken. Or, they're having trouble accessing the page. You may also find these broken links in your analytics reports. But: What if you have a huge site? One you redesigned/relaunched or did an extensive content audit resulting in a ton of broken links? Well… there are tools for that....
