There is much to be debated about the implementation of blog comments on your posts.
On one hand it allows the community to share their thoughts & input about the topic while on the other it can lead to dozens of valuable hours being spent on their management.
In this short post I am going to attempt to show the good and bad side of this topic so that you may find the right choice for your affiliate marketing projects.
In Favor of Comments
There are many great benefits for having blog comments turned on:
- You give people a chance to add to the discussion which can often be more exciting than the actual piece of content; a lively discussion can draw those passionate community members at which you can identify and encourage them to be a champion for your brand and help with the promotion and overall development.
- Comments often have many gems that can be used to improve your business whether it’s someone finding a flaw in one of your offers or giving suggestions that make sense for your business; it becomes an appropriate channel for community feedback that can be leveraged to aid in the growth of your work.
- Though it’s not a big traffic generation technique the use of blog commenting is still a great way to get to know others in your industry; it’s also a great time to shine and show your knowledge which can lead to a person converting on your offers.
A couple hours here and there, throughout the week, isn’t a big time sink when you look at the benefits.
Not In Favor of Comments
Of course there are also some problematic items about having blog comments on:
- Those very same discussions can turn sour very rapidly and there are instances where people will begin trolling and personally attacking your character; all that negativity can add up and make the experience very disappointing for you and the other community members.
- The community isn’t always the best people to listen to for expanding your business; there are certainly gems but if you were to heed the advice of each individual you would have a business with never-ending projects that is trying to appeal to a segment of the community versus the market as a whole (essentially cornering yourself which can be hard to recover).
- When your work becomes popular you may end up spending hours each day pruning through the spam comments, answering legitimate ones, and taking time to do some blog commenting of your own; it starts to become a job that can really detract you from other enjoyable business activities that earn a whole lot more than what’s coming out of the comments.
When you’re spending most of your day doing the comments and getting frustrated by the negativity it’ll make you think twice about having them turned on.
I would have to say that comments are making a shift and the traditional systems aren’t really keeping up. What I mean is that it’s easier to get people to comment on social platforms versus plain commenting forms because it allows many others to instantly hop in and know their comment can be viewed by more people.
If you’re seeking a middle ground for comments then a good solution would be to route those comments to a more social platform like Facebook or Twitter. You can embed Facebook comments into the spot where the normal comment system was in place. You can also simply point people to the FB/Twitter post via link and get people over there to interact.
Overall having comments on aren’t going to hurt if they’re manageable but they’re something to monitor once your project picks up in popularity. If you feel you’re spending too much time on the comments and not enough on the main work then it’s time to consider the options.
Over to you… blog comments — yea or nay?