Marketing What If: $500 to Develop Content
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Throughout this week we’re introducing the “what if?” content series.
The purpose of these will explore what could happen if you’re handed a small (but usable) budget to explore different areas of online business from starting a website to growing the business.
The first in this series showed you the “what if” of having $500 at our expense to build a website.
The second, this one, is about what you could do after you’re up and running – specifically: content.
Do you spend hours of your day crafting content or do you hire an expert so you can focus elsewhere?
$500 isn’t a whole lot when you think about what it takes for world domination but let’s play along with this prompt and see where it can take us …
There is Money on the Table
Content is what’s going to give you search engine placement and the ability to keep people one your website – without it you’re just creating a business card that doesn’t hold much value especially if people cannot understand what value you have to offer on first glance.
Content creation can be a difficult task if you’re inexperienced with writing, audio, or video.
What seems to happen is that many site owners take it upon themselves to create all the content which takes away their time that could go toward other important activities like networking and nurturing leads.
In essence: there is money left on the table.
The “cost” spent on creating content on your does mean you won’t need to pay for content services but it could have been inexpensive compared to your time.
It’s after assessing how much value you place on your time that will reveal how much of that $500 could go toward content development.
Dumping $500 in Content Creation
There are many different types of content you could develop (or delegate to freelancers):
- Blog Posting
- White Papers
- Video Content
- News Articles
- PDF’s (like reports or ebooks)
There are thousands of freelance content producers willing to give a shot with helping you develop content for your site for a reasonable fee. Alternatively, you could in-source the content development by delegating content tasks to employees.
However, if you truly want to have a well-rounded content production cycle than consider the following:
1. Work on building a content schedule (full of ideas and goals)
2. Take control of content pieces that are difficult to explain other than through your words
3. Delegate alternative content items to freelancers that are beyond your expertise
4. Invite those in your business network to contribute to the website
5. Involve the community with the content production process by keeping an open invitation
The $500 will go a very long way for months (perhaps even years) of content if you find the right candidate to take over the creation tasks that you feel are best out of your hands.
The point is to keep a steady stream of content coming to the website – a mixture of helpful, valuable, insightful pieces that will bring value to your community and encourage action which leads to sharing and sales.
Dump that $500 toward a freelance content producer and delegate the task of generating ideas, a schedule, and production strategy and let them run wild (as long as they align to your goals); edit what’s needed, tweak the Call-to-Actions, and work with the individual to ensure it runs smoothly.
$500 can get you a TON if you find the right sources but you could sacrifice quality so find the perfect blend from the right freelancer.
A Solid Plan is Never to be Ignored
One final note about the whole content creation process is that it’s just as important to have a plan as it is to actually create. After all, you can pump out article after article into your website but if you don’t have a purpose to those pieces than you’re just spinning wheels. You have to have an overall goal for your efforts whether that’s building an email list, generating sales, or trying to sell the site.
A plan (or content strategy), developed by you or an expert, will ensure that your budget isn’t going toward the creation of content that has no true value to you or the community. Keep this in mind before you spend that money.