How-to Create Content “Ecosystems” with Widget Context
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Widget Context is a WordPress plugin that allows you to specify which areas of your website you’d like to display widgets; the default installation of WordPress generally displays widgets site wide, so the appeal of this plugin is that you can “curate” what’s displayed in areas of your site which, in turn, develops a content “ecosystem”.
And now … the easier-to-understand introduction:
You can use the WordPress plugin ‘Widget Context’ to create unique sidebars which gives you greater control (and design) for your website.
You would do this because:
- It allows readers to find matching content (and promotions) that you specific based on your analytics and determined value.
- You can create heavily-branded content “silos” very much as if there are smaller websites within your main website.
For example: you generally use categories for navigation and topics but the sidebar stays the same so an individual seeking everything related to email marketing may also see items such as popular posts, recent comments, ads, and other items in the sidebar; using the plugin you could morph the category, based on parameters, so only email marketing-related items are displayed such as email marketing services, guides, downloads, or even specific opt-in’s for a segment of your email list.
See the possibilities?
Here is how you’d do it:
A. Read the documentation and installation guide for Widget Context at WordPress.org.
B. Install the plugin either through a manual upload to your server or within the WordPress ‘plugins’ interface/upload.
Once installed, understanding the features is quite intuitive with features such as:
- Title – Like other widgets it’s what shows at the top of the area (like a header)
- Front Page – Only displays the widget on the front page
- Blog Index – Shows the widget within the blog area of your site
- All Posts – Every post will have the widget
- All Pages – Only the pages will display the widgets
These are the main features that you’d most likely use but there are others such as only displaying in tag or author archives, plus you can mix and match so the widget may display on a page but also within specific URL’s based on what you place into the plugin’s feature area.
One of the most power ways to use the plugin is by associating a widget to a specific page/category.
- Display a specific affiliate offer based on the page or topic category
- Include reviews based around the topic discussed in your post to the side
- Remove advertisements or distracting elements from your sales pages
In all, what you’re doing is creating an “ecosystem” in which everything is related to your desired topic or intentions. You can create pages and posts that increase engagement because it’s only that type of information displayed to the reader rather than taking broad strokes at your marketing.
The entire process of setting up your site with this type of unique display should take you less than an hour though it’s important you spend the time to plan the layout to match your needs.
Do you believe you could increase your profits by creating specific “ecosystems” through curated content and sidebars?