Drive More Visitors To Your Website
What is your traffic retention strategy? How do you plan on driving traffic to your site and keeping visitors interested for an extended period of time? As an affiliate marketer, you need eyeballs on your site if you are going to make money. The longer a visitor sticks around the better chance you have of receiving a “click through” and making a sale. On top of this, it is essential to offer an experience that will keep people coming back for more.
High Quality Content
The best way to increase traffic retention is through high quality, unique content. If you have nothing unique to offer visitors you cannot expect them to stick around. It can take a lot of time to craft a finely written article. However, the time that you spend on producing content will pay off in the long run.
Tip: when writing content for affiliate sites, use “best of” and “list” structures as often as possible. For example “5 Best Electronic Gadgets for Christmas 2012.”
Get to the Point
From an SEO point of view, longer articles are generally better. However, this is not the case if you neglect to provide a unique stance on your subject. Cut the fluff and get to the point. Your readers don’t want to wade through information that has no bearing on them. When creating content it is essential that you get straight to the point.
Know Your Audience
What types of people are visiting your site? Some websites, for example, target 18-24 year old females. Others focus on attracting males in the 25-35 range. You may never have a total understanding of who is visiting your site, but you should definitely know a thing or two about your target market. With this information, you can better craft your content to ensure that you are “playing into the hands” of your primary audience.
Navigation and Layout are Important
It goes without saying that your website has more than one page of content. Is the navigation so simple that users can get from one page to the next without any hassle? Is the layout conducive to visitors jumping around your site, viewing several pages on a single visit? It is important for people to move throughout your site freely. The more pages a person visits the better chance there is that they will click on an affiliate link.
Give them a Reason to Come Back For More
Getting somebody to your website one time is an accomplishment. But if the same person comes back time and time again, there must be something they like. One of your main goals should be to give every visitor a reason to come back. You can do this in many ways, including: providing regular content, offering industry specific tools, and adding a forum.
How have you successfully increased traffic retention to your affiliate websites? Leave a comment below!