6 Fantastic Resources to Jump into the World of PPC
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Pay-Per-Click advertising has quiet and extensive learning curve but thanks to the Internet all those wonderful content producers we all gain access to their knowledge.
PPC, once it becomes part of your affiliate marketing business, is going to skyrocket those profits when done correctly. The first handful of campaigns may be complete duds – it’s all part of the learning process; what doesn’t work tells you what else you need to be doing.
I can’t say I’m an expert in PPC. I’ve dabbled with it here and there – found a little success – but it’s always something I really wanted to ramp up in my work. I went out and found a few, fantastic resources for pay-per-click advertising and now sharing them with you…
1. Pay per Click Lessons by Affilorama
Affilorama is a great resource for any affiliate marketer but they’ve really gone above-and-beyond with their free course on PPC. The course doesn’t confine you to the basic of AdWords but guides you into other areas that are useful such as PPC landing pages, Yahoo ads, conversion tracking, and more.
2. Google Essential Training by Lynda.com
Lynda.com has been at it for years and always delivers the right amount of information for the beginner. Their essential training on Google AdWords has over 3 hours of video and takes you throughout the entire process from start to finish. You will, though, need to be a member to see the videos.
3. PPC University by WordStream
WordStream provides a wide range of products but the one we’re looking at here is their free course on pay-per-click marketing. The course WordStream has put together is probably one of the best out there because it covers pretty much anything and everything you need to know to get started.
4. PPC Hero’s Beginner’s Guide to PPC
What makes PPC Hero’s course on PPC so perfect is that it really gets down to the nitty-gritty. You’re not just going through and setting up a campaign but really learning the strategies that make PPC work for your business. The items covered include (as a sample): strategy, remarketing, geo-targeting, budgeting, ad writing, testing, and more.
5. The Ultimate Guide to PPC Landing Pages by Unbounce
This resource is actually a free ebook (you’ll need to sign up). I chose this one because the PPC landing page is right up there with the big items like keyword selection and bidding. After all, what’s the point of spending all that money on a campaign if the visitor bounces as soon as they hit your page? Optimizing the landing page should be one of the major items in your study for PPC mastery.
6. The PPC Courses on Udemy
I love Udemy because you can really pick and choose what you want based on your learning style. There are plenty of great PPC courses over on Udemy; some are fairly inexpensive while others will set you back a pretty penny but it all depends on how deep you want to get into PPC. The “Comprehensive PPC Training” course seems to be the most popular (and most expensive) but from the looks of it you’ll definitely get your money’s worth.
You’re not going to learn PPC in a day, that’s for sure, and you’re definitely not going to show your A-game for quite some time but like anything it takes practice and patience. Start small and grow your campaigns. Learn as much as you can while you’re practicing these courses and tutorials – don’t just read through them and move on – actually treat it like you’re in a workshop.
Who knows? Maybe you’ll gain a real grasp on PPC. Once you’ve got it the sky’s the limit as far as building and growing your affiliate marketing business.