Unbounce Landing Pages & How To Use Them
The landing page is one of the greatest assets of affiliate marketers; its usage can greatly improve your affiliate earnings. However, unless you’re a wiz at I.T. and web coding, you may have hit a snag when it comes to designing your website and landing pages. After all, your primary focus is to generate sales – not learn a new language.
Enter: Unbounce. Unbounce is a simple-to-use landing page creator that doesn’t require you to understand HTML and other coding languages. Built in tools, with Unbounce, also gives you the ability to track, test, and optimize your affiliate campaigns. If this wasn’t juicy enough, you’re going to get the inside scoop on what to know about Unbounce and how it can become your ideal tool for affiliate campaigns and landing pages.
The ‘What’ and ‘Why’ of Unbounce?
Creating a landing page can be difficult at best. Without prior knowledge of best design practices, coding experience, and additional skills in testing and optimization, you could find yourself pulling at your hair trying to implement a landing page for your affiliate marketing campaigns.
Unbounce seeks to compliment your affiliate marketing toolbox with simple-to-use tools and resources for building highly-optimized landing pages for your campaigns.
The principle of Unbounce is simple:
- Create landing pages based on templates
- Built in tools for A/B testing and optimization
- Integration of list building tools such as Aweber and Mailchimp
But the benefits and features of Unbounce don’t end there:
- The creation of a landing page requires no coding knowledge
- Built in metrics and analytics allow you to see how your pages perform
- Self hosting means lightning fast load times and delivery
- Custom domains keep your continuity between campaigns and websites
In an article published on the Unbounce blog, the company has found that a well optimized landing page can lead to a 25% increase in your sales; they also go on to explain how segmenting a percentage of your budget could be your best option for increasing affiliate revenue.
But what does all this mean for the common affiliate marketer like you and I?
In terms of business, we know that the speed of implementation is one of the major factors for your overall success. Your ability to launch new campaigns and begin generating sales within short time frames has dramatic results for your overall income; in essence, you’re not missing out.
Unbounce provides their landing page tool at a great discount when compared to the amount you would be paying for custom design work. The additional built in integration of analytic tools, WYSIWYG editors, hosting, and support makes it a great addition to your existing affiliate campaigns.
A Closer Look at Unbounce
Your pallet is probably watering right now with the thought of how you could begin implementing landing pages into your affiliate marketing campaigns. If the previous section wasn’t enough – here are some of the in-depth details about Unbounce that makes it irresistible.
WYSIWYG Landing Page Editor
By far the most impressive element of Unbounce is the landing page editor. You don’t need prior coding experience to work with the editor; the built in features and drag-and-drop functionality of the platform puts you in full control over the look, feel, and copy of your landing pages.
Landing Page Templates
Even if you feel the editor is too far out of your grasp (at this time), you still have the option of using templates for your landing pages. These templates are based on Unbounce’s own testing and design best practices which have been optimized to increase sales and conversions. The templates include a wide range of delivery for your message including: video, lead capture, click-through, app, and product templates – each can be used in various campaigns within your business.
Simple A/B Testing
A/B testing used to be a real hassle when it came to designing individual landing pages and setting up code to divert visitors between the tests; let’s not forget the data and tracking you had to do on the backend. Unbounce simplifies the process with one-click A/B testing between pages and various elements of your campaign.
Flexible Lead Capture Forms
Email marketing services give a great selection of lead capture design functionality but Unbounce takes it to the next level with their own built-in editor. The integration across multiple email marketing services is astounding but what makes this tool particularly valuable is the full flexibility to include any number of fields for the form as well as a point and click visual editor for the IT impaired.
Unbounce goes way beyond the basic landing page and hassle of managing multiple snippets of code and widgets with their own built-in set of tools and resources for adding key features you may feel important for your landing page.
Such features include:
- Widget support for Twitter, Facebook, Google Analytics, blog RSS, Flickr
- Custom URLs on your own sub-domain to keep things simple and effective
- Download links and confirmation from the confirmation page
- Mobile landing page templates and optimization
As a bonus, plans for Unbounce also include Olark (live chat), KISSMetrics (conversions), and HelloBar (a site stripe that converts).
Getting Started with Unbounce
This article isn’t just an overview; I’ve decided to include a short tutorial on how you too can get started with landing pages through Unbounce for your affiliate campaigns.
Visuals speak best; here’s how to go about getting started with Unbounce:
1. Sign up for a free account
Visit the free trial account page to setup a basic account on Unbounce; the features are limited with this account but will give you a great understanding of what the tool can do for your business.
2. Create a new landing page from the dashboard
Go ahead and choose the option to create a new landing page from your Unbounce dashboard.
3. Choose a template or start from scratch
For your first time, I would recommend starting with a template to play with the features of Unbounce. The WYSIWYG editor is very robust and can be a bit daunting on first look but the point-and-click interface and drag-and-drop features makes the process extremely easy.
For a visual guide on creating Unbounce pages, refer to these two videos:
4. Save and preview your work
After playing with the layout by adding your own videos, forms, website copy, logo, header graphic, and other design elements – go ahead and save/preview your work. You can play around with the page at this point and make any other necessary changes.
Unbounce is a very rich tool for building landing pages but, like any other tool, it will take some time to adjust to the dashboard and process of building pages.
After exploring Unbounce, you should now have a firm understanding of the benefits provided by the tool and how you can get started. Your affiliate business can have gain great benefits by rolling out landing pages but you’ll never know if you’re stuck behind the wall of learning to code.
Unbounce bridges that gap between low and high level affiliate marketing; it’s a game changer in our books. In an afternoon, you could have a new campaign up and running, landing leads, generating commissions, and already being optimized. Take a look at Unbounce and see how it too can become part of your affiliate marketing toolbox.