pandaBefore we get into the details of the Google Panda 3.3 update, let’s take a closer look at this change in an overall sense.

Google Panda was first released in February 2011 as a change to the company’s search results ranking algorithm. In short, the goal of the update was to lower the rank of low-quality sites while increasing the rank of high-quality sites.

According to multiple outlets, the initial update affected the rankings of approximately 12 percent of search results.

The Latest Update

A little more than a year later, Google is still going strong with its Panda updates. This time around is Panda 3.3.

While it would be impossible to discuss all of the changes here, there are several that new affiliate marketers need to be aware of.

First things first, here is what Google had to say about its latest Panda update:

Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.

Evaluating Links

One of the main points of discussion is the way that Google will now be evaluating links.

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.

In true Google fashion, this statement is quite vague. The search engine giant has always been reluctant to share too much information as they don’t want anybody to game the system.

Should I Be Worried?

No matter if you are new to affiliate marketing or have been around the industry for a while, you need to stay current with these types of updates. However, you cannot spend every waking moment worried that the next update is going to take you down.

Fortunately, there has not been too much fuss regarding Google Panda 3.3 and any negative effects on search results.

Working with Google Panda 3.3

If you plan on getting traffic from Google you need to play by their rules. To give yourself the best chance of success – now that the latest update has been released – make sure you focus on providing high quality, relevant content that your readers will be interested in sharing naturally. If you produce good content and avoid unethical link building strategies, you should be able to avoid any issues with the Panda 3.3 update.