Let’s get things straight – – when I mean profitable I’m not talking about replacing your job by the end of the 30 day period. What I’m talking about is the beginning of a trickle … you will see money start coming in from your website within a month’s worth of time if you’re willing to sit down and put in the work; it’s only up to you as to how far you take it, however.
The following guide won’t go through the fluff and clutter of website development (there are plenty of guides readily available that doe this) – instead it will take you through the thought process and major actions you should take in order to get something off the ground.
With that being said … let’s get started.
Part 1: Laying the Groundwork
There really isn’t any kind of obstacle that you can’t accomplish when forming a website. You have the benefit of being in an interconnected world which means that any idea could turn profitable if you position yourself as the authority on the topic.
You can turn any kind of passion into a profit, including:
- Your love for a hobby
- Products you readily use on a daily basis
- Sharing your expertise in a field you already work
Let’s say, for example, you’re a baker (yes, this is an odd selection) and you already have some kind of bakery setup in your home town. However, you have a ton of information you’d like to share with the world because you’re an expert on the topic. Even if you don’t want to setup an ecommerce shop you can still find ways to profit based on monetizing your knowledge through means like cook books, instructional videos, or just covering the industry.
The first thing you need to do is to choose something you’re willing to talk about for more than a few months.
Do this simple test:
1. List out all the topics, products, and expertise you enjoy or currently possess
2. Write at least 20 – 30 blog post ideas for what you could cover on your site
3. Take a look at what other websites are using to monetize the topic
The point of this exercise is to put you into the creative process that will let you see the full scope of your project. The goal is to identify a topic/product/expertise you’re willing to spend the time with rather than start a project and have it fall flat after the month is over.
Part 2: Getting Things in Motion
Now that you’ve got the general idea for your website you can start to set things in motion.
I’ve covered everything you need to know in this guide to website setup.
Make your way through the steps to setup the basic website; don’t worry about the little details at this time (such as color or what type of camera you’ll use for pictures) – just work on getting the domain, hosting, theme, and basic layout of your website operational.
If you’re having trouble with this part than you can seek out freelance web developers or other bloggers to aid you in this process – you may find some that will do this for free or at a small charge.
With the site up – begin making a few of those important tweaks to include elements of SEO, authority building (like filling out the about page and other personal identifiers), and the navigation + categories you plan to cover on your site.
I’d also like to point you in the direction of this guide to content marketing which will cover all the basic details of setting up a plan, schedule, and foundation for your content development.
Spend the next day (or two) fiddling with the site until it’s the way that you generally want it. Again, don’t fuss with the minor details; you can hammer those out once you get everything in motion.
From here, do this every day for the next month:
1. Write a blog post about your topic
2. Go to other blogs, leave comments, and connect with the site owners
3. Share your content to social media websites (along with those from the blogs you visit)
4. Begin building a community and an email mailing list
Don’t worry about being perfect with your content – – you’ll get better in time but the important thing is to be consistent with what you have to offer. Continually grow your network of bloggers and business owners within your network because these individuals will lend aid to getting your content found.
The first week you may not see much traffic but it will begin to grow the more time you put into the project. Your site will eventually be indexed in search engines where you’ll see the trickle of search traffic start coming through. Also, social will be the best way to get your name out there in the beginning so make sure to do the “rounds” to let people know you have something of value to offer.
Part 3: Monetizing the Site
Once you’re up and running, producing content, and building a community/network, you can begin to consider how to monetize the website.
There are many options to monetize the site – each with their own rewards/drawbacks; here are some that you should consider:
- Adsense – Easy to setup and you can begin making money immediately
- Advertising – Seek out business to offer advertising options
- Product reviews – Link to affiliate programs and make money from people buying
- Information products – Capture the visitors interest in learning more about the topic
- Consulting – Do one-on-one’s with other amateurs and professionals
- Services – Turn your expertise in a freelance opportunity
There really are no “best” options when it comes to making money and, again, the point of this post is to show you that it’s possible to make money within the first month.
Personally, I’d recommend starting with Adsense to see what sort of money you can earn through people clicking on the ads displayed through the network. Then monitor which businesses are going after the keywords and approach each with an opportunity to advertise on your website. In the meantime you could source information/physical products to sell with resources pages, reviews, or embedded within your in-depth tutorials.
One Month Later …
And you should have a project that’s beginning to show a return on your investment – it may not be a game changer when it comes to your ability to leave your work but it’ll show that it’s truly possible to start earning off what you know and love.
Here’s the challenge: Set out to create something of value within the next 30 days. Pour everything you can into this project. Continually think of ways to improve the value you’re delivering to the community and ways to connect with others in the industry. Explore various options for monetizing the website and don’t be afraid to change it up after you’re comfortable with operating the site.
You can do this.