Succeeding in email marketing takes more than just creating and distributing mass mailings. You need to observe the best practices of email marketing in order to build a long-term and lucrative career in this field. Successful email marketers understand how and why specific tactics work, which techniques should be avoided and how to turn readers into paying customers.
Choosing the right tools and resources for your email campaigns is also important. Take the time to explore online resources and learn the top strategies for achieving results. The following best practices in mail marketing can help you get started on the right path.
1. Utilize Permission-based Email Marketing
Never send out unsolicited email communications. Not only will your efforts be dismissed as spam, but it might also serious impair your overall credibility and online reputation. Focus your efforts on generating an opt-in email list. Give potential customers a reason to sign-up by providing something valuable in return, such as information, articles and other free materials.
2. Avoid Red Flag Words and Phrases
In order to avoid getting filtered out by spam protection software, you need to avoid using words and phrases that set off these filtering systems. Some subject lines are strongly associated with spam, so avoid typical words such as “FREE,” “SALE,” or “DISCOUNT” in both the subject line and the body of your email.
3. Focus on Usability
Your email messages will be of no use to your users if they are in a format that they are unable to read or use. Always give your contacts the option to select either plain text or HTML emails. By doing this, you can dramatically improve the readability of your emails and increase your click-thru rates.
4. Strive to Create Personalized Communication
Cold, lifeless emails never inspire action. Your goal as an email marketer should be to form a personal connection with your readers. Use names whenever possible. If this cannot be done, focus on providing personable content that appeals to your readers needs and interests.
5. Use Effective Email Marketing Tools
he success of your email campaigns depend on both your skill as a marketer and the reliability of the email marketing tools you are using. Spend some time researching different email marketing services and software options before you decide which is right for your needs.
6. Make Unsubscribing Easy
Subscribers should not have to hunt for details about how to be removed from your email list. Make the directions clear and obvious. Provide a link at the bottom of every email explaining how users can unsubscribe from your mailing list.
7. Send Emails out on Peak Days
Research on consumer habits has demonstrated that more people read their emails on Wednesday than on any other day of the week. Use this to your advantage by sending out an email newsletter or message early Wednesday morning to ensure that your mail is at the top of your readers’ inbox.
8. Stay Consistent and True to Your Message
Every email you send represents the values and mission of your business. Be sure that you are communicating exactly what you want to convey in every email you send.
9. Sign Each Email and Provide Contact Information
By personalizing your email messages, users will be more likely to remember your business. Sign each email with your name and always include complete contact details, such as your website address, email address, and physical location. Providing this information helps inspire trust and establishes your credibility as a reputable business.
10. Follow Up on Successful Sales
Once a customer has read your email, followed a link and made a purchase, it is important to continue to develop this relationship. Offer follow-up contact in order to inspire consumer loyalty and ensure trust.