Landing pages can be a great addition to your website if your goal is to increase conversions and, ultimately, your profit margin; these pages are designed to solicit a specific action whether it’s to sign up for an email newsletter or purchase a product/service on the spot.
Originally, landing pages would need to be crafted by those that have a firm understanding of best practices and design experience but that barrier has been broken thanks to the introduction of templates, themes, and landing page services.
The following will give you a deeper understanding of why you need to begin using landing pages in your website development, where to source these designs, templates, and tools, and a few additional resources to gain a greater understanding of their usage.
Have a look …
Why Use Landing Pages?
Landing pages are a blessing when you want to increase your conversion rates and engagement.
These pages are effective because they act as a highly-targeted funnel for your visitors. People coming to your landing pages are delivered a very specific message which usually results in some form of action.
To place this idea into perspective:
Consider what happens when you visit a new website. You spend a considerable amount of time scanning the navigation, recent posts, popular posts on the sidebar, browsing the about section, and other basic pages; you may also read a few articles to gain an understanding of what the site is about.
A landing page, on the other hand, removes all these distractions and usually places a short description (or video/audio) of what the page is about, what’s next after a visitor takes action, and a call-to-action.
Common examples of landing pages may be those created to increase opt-in for email newsletters.
The correlation between the message used to drive visitors to the page and message displayed on the page needs to go hand-in-hand to ensure all barriers of confusion are removed from the visitor.
So, here is the take-away:
- Landing pages increases opt-in chances because of its highly-targeted message
- Landing pages remove distractions (such as sidebars, comments, social shares, and others)
- Landing pages qualify traffic before sending them to offers
- Landing pages can be used to track very specific campaigns
Great Sources for Landing Page Designs & Templates
The following are some of our favorite sources for landing page designs and templates:
Search for “Landing Pages” on ThemeForest and you will find dozens of amazing templates you could add to a WordPress installation or install directly to your server as HTML/CSS/JQuery.
Unbounce is a service/tool/all-in-one that allows landing page design and implementation for website owners without technical skills and comes highly recommend by all those that use the service.
If you seek out inexpensive landing page themes and want a healthy cross-selection than consider Mojo Themes in your mix.
LanderApp is another service/tool aimed at removing the technical barriers from creating landing pages – have a look at what they have to offer and see if it matches your style and needs for improving conversions.
Additional Landing Page Resources
Before you go, I’d like to share a few other resources and tutorials to get the most from implementing your landing pages. Here is a cross selection of the best posts and ideas I’ve found that should give you a firm understanding of maximizing their usage in your business:
- When Should I Use a Landing Page?
- Landing Pages Best Practices and Examples
- How-to Leverage Unique Landing Pages to Improve Conversions
- 35 Beautiful Landing Page Designs
Having read this – will you begin using landing pages in your work?